COTUCO stands for "Comité de Turismo y Convenciones de Tijuana" (Tourism and Conventions Committee of Tijuana).

COTUCO Tijuana plays a vital role in marketing Tijuana as a tourist destination, supporting local businesses related to tourism, and organizing events and activities that attract visitors to the city. They often collaborate with hotels, restaurants, tour operators, and other entities involved in the tourism industry to enhance the experience of visitors to Tijuana. Additionally, they work on initiatives to improve the infrastructure and amenities available to tourists in the city.